News
The Effectiveness of Online Marketing for B2B
Source: Marketingprofs.com
Friday, January 14, 2011
Business to business advertisers which objectively measure the return on their investment in online marketing, believe it is more effective than traditional marketing.
According to a report from AMR International, among B2B advertisers who measure the return on their advertising investment, 64% say the Internet is the media which has given them better performance (ROI). Only 32% that do not measure the ROI, expresses the same opinion.
The difference is just the different angles of each other´s view regarding the need to continuously and objectively measure concrete results - that is SALES- of advertising campaigns.
According to the AMR study, B2B marketing is driven by three main strategic objectives: brand awareness, prospect generation and customer retention.