News
On the Excellence of the Costa Rica Brand
Source: huffingtonpost.com
Tuesday, January 25, 2011
The four principles of branding which make a small country with just over four million people receive two million tourists per year.
1 - Identification of major strengths In the case of Costa Rica, biodiversity accounts for 4% of animal and plant species on the planet, and this is a main attraction for nature lovers.
2 - Intense exploitation of its main strengths Costa Rica beats the drum continuously with the characteristics of its nature, how it protects, and its slogan "No artificial ingredients.”
3 - Protection Against Excesses Eco-tourism is a fragile activity which can be destroyed with mass crowds of tourists carrying Nikon cameras and stepping on everything.
4 - Care Safety Costa Rica has not suffered the violence of civil wars and must take care not to allow drug trafficking gangs. Nobody is interested visiting a country to enjoy nature and at the same time be afraid of assaults or kidnappings